Quickly create a business app with WhatsApp Flows

Introducing WhatsApp Flows from Meta

Saravanan Marimuthu
2 min readOct 26, 2023

A new experience for customers enitrely by using conversations. With WhatsApp Flows businesses can design, build and customise their own journeys, which can make chatbot and AI agent solutions better, as well as offer end-to-end experiences.

Photo by Mariia Shalabaieva on Unsplash

Some of the businesses which are possible with this new tool

  1. E-commerce
  2. Bookings (Hotel, Travel, Appointments, Movie etc.)
  3. Lead Generations
  4. Marketing
  5. Surveys

The Flow UI are easy to create with the help of Flow UI Builder, where we can edit the json for any screen or you can also create a UI from message template.

Is this really a game changer?

Well, it could be. You might not need a website for your small business. You can use google maps to update your business details and your WhatsApp business number. All your appointments and payments can be made through it.

To access Whatsapp flows,

  1. Jump to Facebook Business Suite
  2. After logging in, click on “All Tools” on top column and choose the option “Business Settings” to access your Facebook Business Manager.
  3. Once you are on the Facebook Business Manager, click on “WhatsApp Accounts” in the left column.
  4. You can see all your WhatsApp accounts here. To check your WhatsApp Business Account ID (WABA ID), please click on a WhatsApp account and the WABA ID should appear under the WhatsApp account name.
  5. Click on “Settings” and then “WhatsApp Manager”.
  6. Inside WhatsApp manager on the left pane you can see WhatsApp Flows.

WhatsApp Flows requires some legal documents regarding your business to get verified before you start creating flows.

more about flows can be found here! Introduction — WhatsApp Flows (facebook.com)

Cheers!

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